Kony2012 and being viral

Unless you've been living underneath a rick for the past 3 days, you'd have noticed the Kony campaign, while the campaign definitly had its flaws, I'm not going to talk about that, I'm going to talk about why the campaign was so successful.

Firstly the target demographic of the capiang, so many campaigns these days are aimed at such wide demogrpahics, playing the numbers game, inbvisable children did the smarter-but more risky- startergy, of aiming it at a very specific demographic, and relying on your demogrpahic to spread the message. Aiming it at the youth is also an estremly sucessful stratery-overlooked by many main-stream meadia campaigns they were effectivly tapping into a untapped audience. Youth is always an obvious choice, having this steal, usally a left-wing eager to help, yet often over-looked by chariety ocasions, because many young people don't have a large, if any disposable income, and many charity's campaings are aimed at raising funds.

Although the campaign got a lot of slack for over-simplifing the issue, this is partially what made it so effect. People want to help, but often it seems so complicated, so the issue so dense, that it seems so hard, people just don't go and help. However the campaign was so clear cut, and most importantly had an achievable, if unrealistic, goal. In addition to this clear goal, the campaign also presented us with cleat ways in which to achieve them, so many people want to help, except they just don't know how. But the Kony campaign gave everyone a clear goal, a clear way to achieve this goal, and evidence that these things ha

Most importantly the campaign was positive. Practically every single other charity campaign works on negative camapign, pictures of black and whd worked before. The campaign showed young people participatng in the campaign, and showed all the effective things they had previously achieved.
invisible children lookingmoing sad, but contrated with happy children and saying that our money can make them happier. But the kony campaign didn't focus on that, it didn't focus on donating money, or about thousands of millions of children that we are never going to be able to save, just one person, and actions that we could do, that didn't require any money, a major turnoff for teenagers, but stil be effective. The campaign also gave the teens something to do now, and something to do in the near future. The april 20th date being a month away, plus the immediate effects of the campaign, tweeting celebrities and politicans gave the campaign instead momentum and enough strength to stop it from fizzing out.

In a nutshell the campaign is something extraordinary, and worked because it was so. It was completely different from other viral videos, and importantly other charity videos, but is what every viral video should do, it's positive, makes people feel good after they do so. People are saying that they don't know why this video is so viral, but really, this is one of the viral videos, where it's viralness is easy to explain, I mean it asked people to tweet celebrities and all, although that doesn't diminish what an extraordinarily good job it did.